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It seems like everywhere you go, people are focused more on their cell phones than they are on the world around them. They eat their meals while scrolling through their phones, they walk while listening to music on their phones, and they use their phones to find products and services they need. If you own a business and want to find more customers and increase your sales, your company needs to focus on mobile marketing.
Reaching Your Audience
If your company’s target audience is a young demographic, then your website should be optimized for mobile devices. Approximately sixty-two percent of all searches are done on mobile devices, such as smartphones and tablet PCs. People who are on the go do not wait until they can access their computer at home or at work; they use their smartphones to search for the items they want or need.
To ensure that your website can be viewed on a smartphone or tablet, your web designer should be using responsive design. This type of web design uses customized coding to allow your website to be viewable across many devices because it automatically adjusts to the screen size of the device. Whether your customers are on their laptops, tablets, or smartphones, they will be able to easily read your website and order from it.
Take Advantage of SMS
Text messaging is a good way to send out information to your customers regarding promotions or to answer their questions. You can build a client list by requesting mobile phone numbers so you can text special promotions or discounts just for customers using their smartphones. You can request phone numbers through social media, on your website, and at the register in your store to build the list.
To use text messaging successfully, your messages should be brief, to the point and clearly identify your business. SMS can be a great way to reach out to your customers, because it has eight times the response rate of email marketing. Even though your customers may try it, give them an easy way to opt out of the service if they do not wish to receive text messages in the future.
Advertise on Social Media
Your social media accounts are a great way for you to reach out to your customers and find new ones. You can use your Twitter or Facebook accounts to offer promotions, share content from your website, and update information for customers via their mobile devices. Post product pictures on Pinterest to help capture your customers’ attention and link the pictures to the product page on your website.
Ensuring that your website is accessible on mobile devices is only one way to use digital marketing in Dubai to increase sales, but it is one of the most important aspects of digital marketing. More people are using their mobile devices to search for the things they want or need, and if your company does not effectively use mobile marketing, you will lose sales—as well as clients—to your competitors.